Free Keyword Tool

 

Search Keywords Tools

to grow up your business

Find out the advertising competition of keywords related to your business and determine your advertising strategy accordingly.

What is Competitor Keyword Research?

When we talk about a competitor’s keywords, we’re typically referring to both the keywords that your competitor ranks well for in search results, as well as the keywords your top competitors are targeting but has failed to rank well for. Both categories can inform your SEO keyword strategy.

Four Ways to Use Competitor Keyword Research:

Steal your competitor’s keywords to compete for rankings in the same search results.

Find and begin targeting keywords that have not yet been targeted by competitors.

Discover long tail keywords used by your target market that you hadn’t thought of yourself.

Find out why your competitor’s website ranks above your specific keywords for broad search terms.

How to Find Competitors’ Keywords 

Before searching for a convenient tool that generates a list of competitor keywords with a few clicks….STOP. Competitor keyword research isn’t quite that simple. Although tools can be incredibly helpful, you’ll have to do a little manual digging to compile a comprehensive list of your competitor’s keywords.

Don’t let the effort required discourage you though. While there isn’t a single one-click tool to perform competitor analysis of organic keywords, there are a few different strategies available to smooth out and speed up your research process.

Top 5 Tools for Figuring Out Your Competitors’ Keywords:

1. The HTML Page Source of Your Competitor’s Website

In your Internet browser, go to your competitor’s website and choose a page to look for keywords in. Then, right-click on the page to open the “page source”. A window should pop up displaying the HTML source code of the page. Look in the code for the keywords in the title tag, the meta description, the optional keywords tag, and any image title tags or alt tags. (Not all websites use the keywords tag, but it’s worth checking.)

2. Screaming Frog Spider

Use the Screaming Frog Spider software to perform a simple SEO audit on your competitor’s site. Just download the software to your PC and use it to crawl your competitor’s website the way a search engine does. You’ll get lots of information on the website, including meta data, image alt text, anchor text, heading text, and much more. All of these components point to the keywords your competitor is targeting. Go crazy with competitor keyword research using Screaming Frog.

3. Google Keyword Planner Tool

All you need is a free Google account to access the Google Keyword Planner Tool in the Google AdWords interface.

Log into AdWords, navigate to the Keyword Planner, and locate the “Find new keywords” option.

Then, select “Search for new keywords using a phrase, website or category”.

Once you’ve opened the form, click on the text field under “Your landing page” and enter your competitor’s URL, and then click “Get ideas”.

Google will now take a moment to crawl that URL and generate a list of keywords related to both the page and the website as a whole.

When Google finishes and displays your results, click the “Keyword ideas” tab below the graph to see your list of competitor keywords.